XLRI and Aircel present Evolvere. The event, held in collaboration with MAXI, the marketing association at XLRI, is a grueling case study that delves into the exciting field of marketing

 

Kotler famously said "Marketing takes a day to learn. Unfortunately it takes a lifetime to master"

If Kotler is your God and Prahalad is your Guru, Evolvere is your chance to prove your mettle as the ultimate Mark-Enthu! Organized in association with MAXI, the Marketing Association of XLRI, Evolvere will see the teams battle it out in an online quiz and live case study in planning, strategy, 4Ps and STP that will test their ability to think out-of-the-box. The terrain is rugged, the competition will be fierce and the winner will have to fight his way through the crowd (quite literally!). Let the show begin!!

 

Online Round

 

• The online round will be a quiz on marketing principles, branding and advertising with special focus on the booming telecom sector
• The top 12 teams will be selected based on the scores of the online quiz to participate in the on-campus round at XLRI

 

On-Campus Round

Event Description

 

The on-campus round will be a marketing case study. The teams will have to come up with ground-breaking implementable solutions to live problems faced by the industry. Further details about the format of this round will be communicated to the shortlisted candidates on a later date

 

Results: Ensemble EVOLVERE Online Round Results

• The event is open to management graduate students to participate in a 2-phase contest
• A team must consist of a maximum of 2 participants and all the participants of a team must be from the same institute
• Any team or individual cannot be a part of more than one entry. Each entry involving such duplications is liable for disqualification
• In case of a tie in the online round, the time of submission will be used as a tie-breaker; the earlier submission being given preference over the later

 

Reimbursement Policy

 

• All participants visiting XLRI will be reimbursed to and fro 3rd AC rail fares upon submitting a copy of their tickets
• For those travelling by flight, 3rd AC rail fares will be reimbursed upon submitting a copy of their boarding pass
• The shortest distance between the participant's B-School and XLRI will be considered
• The to and fro reimbursement together for an individual will be capped at Rs. 2500/-

 

Deadline for registration: 23:59:59 hours, 2nd November 2011

 

Timeline for Online Quiz

The online quiz will be held on 3rd November 2011

First Prize - Rs 30,000

 

Second Prize - Rs 20,000

For any queries contact
Darshan M S	7209429708	darshan.ms@astra.xlri.ac.in
Bibek Samantaray	8102214976	bibek.samantaray@astra.xlri.ac.in