If you want a marketing strategy that will make your audience stick to your product like chewing gum, then take a look at this event.

 

Circus Maximus, organized in co-ordination with the Marketing Association at XLRI (MAXI), challenges the best marketing artists from India's top B-schools to stir up some new ideas for winning in this dense and intensely competitive market. It doesn't stop here though, for they are then put to the ultimate test of implementing them. Not only do they have to physically go to real markets, they also have to meet stiff sales targets that push their selling skills to the limit. A test of brains and persona, of quick wits and silver tongues. This is Circus Maximus, the Battle of Champions!

 

Online Round

A case study will be provided and all the participating teams will be required to analyse the case study and provide necessary recommendation

 

On-Campus Round

 

Shortlisting

 

The case submissions from the first round will be judged by a XLRI faculty member and the top 6 submissions will qualify for the next phase of Circus Maximus which will happen on campus.

 

Description

 

The on-campus round will occur in 2 phases. The first phase consists of the teams competing in a virtual simulated market. The performance of the teams will earn them points which will be used in the subsequent round.

The second phase will consist of teams bidding for items that they will have to sell in Jamshedpur in predefined locations. The final winners will be determined by the profits made by the team over the course of the on-campus round.

 

Case Documents Ensemble Circus Maximus Case

Results : Ensemble_Circus Maximus_Online Round Results

• The event is a team game; a team can have maximum 3 students
• All the participants in a team have to be from the same institute but not necessarily from the same batch.
• Any team or individual cannot be a part of more than one entry. Each entry involving such duplications is liable for disqualification.
• Your analysis has to be sent to ensemble11.maxi@gmail.com
• The total analysis of the case provided should not exceed 6 slides <including the introduction slide>
• The introduction slide should contain the following details
• Team Name
• Names of the Members
• College Name
• Email ids of all the members
• Mobile Numbers of all the members
• The submission has to be in PDF Format.
• The entries must be named as CIRCUS_TEAM NAME_INSTITUTE NAME
• The subject in the mail must be CIRCUS_TEAM NAME_INSTITUTE NAME
• Send in your entries to ensemble11.maxi@gmail.com

• The decision of the Ensemble team is final and binding should there be any discrepancy

REIMBURSEMENT POLICY

• All participants visiting campus will be reimbursed to and fro 3rd AC rail fares upon submitting a copy of their tickets
• For those travelling by flight, 3rd AC rail fares will be reimbursed upon submitting a copy of their boarding pass
• The shortest distance between the participant's B-School and XLRI will be considered
• The to and fro reimbursement together for an individual will be capped at Rs. 3000/-

Deadline for case study submission: 23:59:59 hours, 27 October 2011

 

First Prize- Rs. 40000

Second Prize- Rs. 20000

For any queries contact
Bibek Samantaray	8102214976	bibek.samantaray@astra.xlri.ac.in
Darshan M S	7209429708	darshan.ms@astra.xlri.ac.in